Leading Bristol craft brewery Wiper and True has expanded its Waitrose listing by 20%, with three of its best-selling beers now available in 236 stores nationwide.
The listing will see additional availability of the brand’s flagship beer Kaleidoscope, a 4.2% Pale Ale. It will also see an expansion of Sundance 5.6% IPA, a Waitrose best-selling craft beer, which will now be available in an additional 133 stores. The final component to the range is a new SKU for the retailer and a grocery exclusive, Espresso Martini Shake. This is a 5.6% decadent coffee milk stout, which was one of Wiper and True’s fastest selling beers of 2023.
Michael Wiper, Wiper and True’s founder comments: “We are thrilled to be boosting our listing with Waitrose, giving us the chance to bring our Beautiful Beer from Bristol to even more people up and down the country. The introduction of Espresso Martini Shake is particularly exciting, as we know there is a growing demand for coffee-infused beers and stouts. Ours is a really fun, luxurious-tasting beer that combines all the best parts of an Espresso Martini cocktail into a smooth and tasty dark beer. We know that this addition to Waitrose will be perfect for drinking this summer and beyond.”
Jourdan Gabbini, Beer and Cider Buyer at Waitrose comments: “We’re really excited to bring our customers this delicious new offering from Wiper and True. The Espresso Martini Shake is certain to appeal to those coffee aficionados, especially as we’re seeing the weather warming up!”
Wiper and True is an independent craft brewery based in Bristol, focused on creating refined, carefully considered beer in the most sustainable way possible. Having been brewing for over a decade, the brand is known for carefully sourcing its ingredients, and using a custom-engineered, German-designed brew kit to achieve technical precision and consistency.
The Waitrose range includes: Kaleidoscope 4.2% Pale Ale, which uses a carefully selected hop blend to create a kaleidoscope of bright citrus and vibrant fruit flavours, balanced with gentle, clean bitterness. Sundance 5.6%, a bold and hazy IPA that balances juicy fruits with complex bitterness. Espresso Martini Shake 5.6%, an indulgent and decadent coffee milk stout inspired by the iconic Espresso Martini cocktail.
The cans will be available in Waitrose stores and online on Monday 13th May in 440ml cans.
ENDS
For more information, additional images, or interviews with our founder, please contact PR & Communications Manager Bea Renshaw on bea@wiperandtrue.com.
Notes for Editors
About Wiper and True
Wiper and True is an independent craft brewery based in Bristol, who focus on creating Beautiful Beer whilst reducing their impact upon the planet, and respecting their team, stockists and suppliers. Originally nomadic brewers, the team now operate out of a world class facility based in Old Market, Bristol, where they obsess over creative recipes, brewed with skill and care for balanced, refined and refreshing drinking.
More information: www.wiperandtrue.
Keep up with us on Instagram: @WiperandTrue
Connect with our founder: Michael Wiper
For more information, additional images, or interviews with our founder, please contact PR & Communications Manager Bea Renshaw on bea@wiperandtrue.com.
Third-party news items that are posted on the Guild website’s news section come from press releases received by the Guild. These press releases are posted as they have been received and their publication on the Guild website is intended as an informational service provided to our members and website visitors. As such, the publication of a story from a third-party source is neither an endorsement of the content, nor its sender, by the Guild. For enquiries on any news item, please use the contact details that can be found at the bottom of each post.