The Warsteiner Brewery, belonging to the Haus Cramer Group, has signed a long-term deal with renowned UK beer importer James Clay and Sons as exclusive UK distributor for all beer brands from 1st January 2024. The strength of the partnership is a connection between successful family businesses where shared values create a powerful platform to develop the brand in the UK.
James Clay and Sons are well-known for discovering and developing import brands that help influence and shape the UK market, with particular notoriety for world class heritage brands from Europe. Warsteiner is a 9th generation family brewery, in operation since 1753 and brings a long pedigree of quality German beers from across its breweries in Germany, making it a natural fit for the James Clay and Sons portfolio.
James Clay, Managing Director, said, “We are delighted to bring Warsteiner into our portfolio as a brewery with family values and long-term thinking closely aligned with James Clays and Sons.It is our joint ambition to elevate Warsteiner with like-minded trade customers and consumers to create a national brand synonymous with the high-quality lager brewing that Germany is internationally famous for.”
Oliver Jaensch, General Manager International at Warsteiner Brewery explained, “We are excited to partner with James Clay and Sons, and their expertise in the World Beer and Premium categories. We are convinced that the two family businesses will complement each other brilliantly. We have exciting growth plans for Warsteiner in the UK market, where provenance and quality are increasingly revered by UK drinkers.”
Warsteiner is stocked throughout the UK On and Off trade and will continue to operate as usual. Existing Warsteiner customers and any prospective customers looking to hear more, and sample the brand please contact sales@jamesclay.co.uk
About Warsteiner Brewery/Haus Cramer Group, Warstein, Germany
The Haus Cramer Group is a family-run beverage company based in Warstein, Sauerland, which has developed over nine generations into a global company with around 1,000 employees. The company has been run by the Cramer family since 1753 and managed by Catharina Cramer as the group owner since 2012. The Haus Cramer Group’s portfolio includes, among others, the products of the Warsteiner Brewery, the Herforder Brewery, the Frankenheim Private Brewery, the Paderborner Brewery as well as the Bavarian König Ludwig Schlossbrauerei Kaltenberg and the Irish Rye River Brewing Company.
For more information visit Warsteiner.com or follow us on Instagram, Twitter and Facebook.
About James Clay and Sons, Brighouse, UK
James Clay and Sons, founded in West Yorkshire, England, is a family-owned business, now approaching half a century of trading. The company has built a reputation not only as a leading distributor, but also an internationally acclaimed importer and brand manager with UK responsibility for prominent breweries such as Schneider Weisse, Hofbrau, and Ayinger. To find out more please visit: https://www.jamesclay.co.uk/ email: joe@jamesclay.co.uk or, call: 01422 377 560.
Joint press release from James Clay and Sons and Warsteiner UK.
All media enquiries to:
Joe Dick – Communications Manager joe@jamesclay.co.uk
Simone Lapossy – Head of Corporate Communications SLapossy@warsteiner.com
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