The funds were raised through sales of Second Row IPA, an IPA exclusive to Stonegate pubs, between September and November
Stonegate Group and Wolfpack Brewing Co are proud to announce that they have raised £14,000 through Second Row IPA sales, Second Row was featured in in Stonegate Managed and Pub Partner pubs from September to November including throughout the Rugby World Cup.
Stonegate and Wolfpack worked together to create Second Row, an IPA exclusive to Stonegate pubs, to raise funds and increase awareness of the Motor Neurone Disease Association (MND Association), Stonegate Group’s corporate charity. Twenty pence from every pint of Second Row IPA sold was donated directly to the charity.
The name Second Row reflects that in rugby the Second Row stand together, and in this collaboration Stonegate, Wolfpack and the wider rugby community stand together to support the MND community. Second Row was widely featured on social media with many international rugby players adding their support.
Wolfpack Brewing Co, an innovative brewery co-founded by international rugby players, Chris Wyles and Alistair Hargreaves, was built upon the principles of community. Previously serving in 400 pubs across the UK, Wolfpack was delighted to extend its reach in the collaboration with Stonegate, UK’s biggest pub group.
“It has been a pleasure to work with Stonegate Group to raise funds for the Motor Neurone Disease Association.” said Wolfpack Brewing Co founder Alistair Hargreave. “Thank you to everyone who bought our IPA and have helped us raise money and awareness for this very important cause.”
Stonegate Group has worked closely with the Motor Neurone Disease Association as the pub group’s corporate charity for over a year. With the support of colleagues, customers, and partner operators, Stonegate has raised over £400,000 for the Motor Neurone Disease Association.
Melissa Wisdom, Chief Commercial Officer at Stonegate Group said: “We are delighted with the results of this successful collaboration with Wolfpack Brewing Co. The funds raised through this collaboration will be used for an amazing cause to raise awareness and fight against MND, a cause very dear to Stonegate Group’s heart. We would like to thank your guests who have purchased the Second Row IPA for supporting this important charity.”
Ian Gardner from the MND Association, said: “We would like to express our gratitude to Stonegate Group and Wolfpack Brewing Co for this brilliant fundraising effort. Sadly, six people in the UK are diagnosed with MND every single day, and there is currently no cure or effective treatment. We’re working tirelessly to change this, and to improve access to care for people affected by MND in England, Wales and Northern Ireland. Thank you to everyone who bought a pint of Second Row IPA and to the companies involved for their fantastic support.”
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NOTES TO EDITORS
About Stonegate Group
Stonegate Group is the largest pub company in the UK. Its portfolio is comprised of over 4,500 sites, split across managed, operator led and leased and tenanted businesses.
The managed pubs division, which employs over 16,000 people, is split into Branded and Traditional pubs, bars and venues. Branded is comprised of: Slug & Lettuce, Popworld, Be At One and the Venues division. Traditional (unbranded) pubs are made up of: Proper Pubs, Pub & Dining and Social Pub & Kitchen.
The leased and tenanted estate, Stonegate Pub Partners, is made up of over 3,000 diverse sites whilst operator led Craft Union is currently made up of over 500 community pubs.
2022
- Great British Pub Awards – Stonegate Group Pub Partners’ Pub of the Year, Best Pub to Watch Sport, Community Hero
- BII’s National Innovation in Training Awards (NITAs): HR Manager of the Year (Jemelle Bish), Best Apprenticeship Training Programme (ATOP)
- Publican Awards – Best Community Operator (Craft Union Pub Company)
2021
- Licensed Trade Charity Awards raising awareness through fundraising
- Great British Pub Awards – Stonegate Group Pub Partners’ Pub of the Year, Best Pub to Watch Sport
- MCA Retailers’ Retailer Awards – The Hero Award (Suzanne Baker)
2020
- Great British Pub Awards – Feeding the Community, Community Mindfulness & Ei Publican Partnerships Pub of the Year
- REBA Employee Wellbeing Awards – Best New Wellbeing Strategy (5000+ staff)
- Publican Awards – Best Pub Employer (501+ employees)
- Publican Awards – Best Community Operator (Craft Union Pub Company)
2013-2019
- BII’s National Innovation in Training Awards (NITAs): HR Manager of the Year, Lee Woolley (2019); Best Managed Company for Training; Lifetime Achievement Award for Chairman, Ian Payne (2016)
- CGA Insight Hero and Icon Awards (two awards): Icon Award Ian Payne MBE, Business Leader, Simon Longbottom (2019)
- UK Hospitality’s Dusk ‘til Dawn Late Night Awards (two awards) – Icon Award (Ian Payne MBE), Best Marketing and Promotions Award (2019); Best Service & Team (2018)
- Great British Pub Awards – Best LGBTQ+ Pub (2019); Best LGBTQ+ and Best Sports Pub (2018); Best Pub Garden, Best Entertainment and Best Sports Pub (2017); Best Sports Pub (2016);
- BII Scotland Awards Best Operator for Training (2019)
- Retailers’ Retailer of the Year (two awards): Lifetime Achievement Award, Ian Payne MBE; Investor of the Year TDR Capital (2019); Investor of the Year: TDR Capital (2017)
- Menu Innovation & Development Awards (MIDAS) (two awards): Best Menu, Premium High Street Pub: Slug & Lettuce; Best Menu, Town & City Pub: Walkabout (2019); Premium High Street Pub: Town Pub & Kitchen (2017); Best New Concept: Missoula, Montana Bar & Grill (2014); City and Bar Dining: Slug and Lettuce (2013)
- Publican Awards (five awards): Best Community Pub Operator, Best Pub Employer (501+ employees), Best Managed Pub Company (51+ sites), Best Drinks Offer, Business Leader of the Year Chief Executive, Simon Longbottom (2019); Best Late Night Operator (2018); Best Managed Pub Company; Best Late Night Operator, plus highly commended Best Employer 501+ employees (2017); Business Leader of the Year, Chairman Ian Payne (2014); Best Pub Employer 51+ sites (2013)
- British Beer & Pub Association (BBPA) Chairman’s Award (2018)
- Licensed Trade Charity: Outstanding Corporate Contribution Award (2018)
- APPBG PUBAID Corporate Charity Fundraiser Award (2018)
- Scottish Training Federation: Best Large Employer (2016)
- HR Excellence Awards: Best Learning and Development Strategy (2016)
- HR Distinction Awards: Innovation for Digital & Social Media (2016); People Development (2015); Innovative Use of Technology (2014)
Contact: Elize Tanner, elizetanner@leisurepr.co.uk
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