Greene King Brewery is launching two new limited-edition cask beers this July, Belhaven Scorcher, and a collaboration beer with Laine Brew Co, King Mango.
Introducing the first beer collaboration between Greene King and Laine Brew Co, King Mango is a 4.3% mango pale ale. With a mixture of Mandarina, Bavaria and Cascade hops, this fruity pale ale is bursting with tropical notes of mango and passionfruit, with a background of citrus, tangerine, and grapefruit.
Based in Brighton, Laine Brew Co opened its brew-house in 2011 and now offers a core range of accessible craft beers and short run specials with the aim to delight and excite beer drinkers. The brewer currently has stockists in over 800 pubs, bars, restaurants and supermarkets across the UK and King Mango is the latest addition as a short run special with Greene King. The beer will be available for customers to order across July and August.
For those in the throes of celebrating the summer of sport, False Nine, Greene King’s football-themed cask beer, is still available to order until the end of the tournament (14th July). This is the ideal beer for customers looking to drive excitement around the tournament.
From mid-July and into August, Greene King will be launching another new beer, Belhaven Scorcher. Celebrating the brewery based in Dunbar, Belhaven Scorcher is a 3.8% bright session ale, full of citrus notes that offers a refreshing taste on warm summer days now that they have finally arrived. Dunbar is commonly known as ‘Sunny Dunny’ due to the amount of sunshine it gets, making it one of the sunniest places in Scotland, which is where the name for the beer, Scorcher, came from. The design showcases the Bridge to Nowhere in Belhaven Bay, which is located just 500 steps from the brewery.
Belhaven Brewery has been a part of Greene King since 2005, however has been brewing beer for over 300 years, and offers a range of delicious Scottish beers, including Scotland’s No.1 Ale Belhaven Best and the No.1 Scottish Stout Belhaven Black.
Greene King brewery is passionate about cask and finding ways to create a positive future for the market. From May this year, the brewer celebrated becoming the #1 cask ale brewery (MAT volume) in the UK with a market share of 13%.*
Will Hemmings, Marketing Director for Brewing & Brands at Greene King, said: “We continue to find ways to innovate with cask beer and the Fresh Cask Releases calendar is a perfect example where we’ve created delicious limited-edition beers that encourage guests to try other styles and explore the market. It’s fantastic to be the #1 Cask Ale brewer as we strive to protect and maximize a future for the unique product.
“It has been a brilliant experience working with Laine Brew Co to create King Mango and it’s an honour to work with other breweries who have the same passion for cask beer. We look forward to working with them again in the future.
“Our Belhaven Scorcher is also a brilliant new entry into the calendar and is a great opportunity for us to showcase the brilliant work and flavours of our much-loved brewery in Dunbar. As a session ale, Belhaven Scorcher is worth adding onto the bar to drive guests to explore flavours and styles this summer.”
Darren Brand, Head of Sales at Laine Brew Co, said: “Having the opportunity to collaborate with Greene King on King Mango has been incredible and getting to see it become part of the guest cask calendar is extremely exciting. Laine Brew Co. as an independent growing brewery, pride ourselves on trying something new as well as producing great quality beer, working alongside Greene King as one of the largest and most established brewers in the country, to help deliver what we think is the perfect summer beer, has been an amazing experience. We hope everyone enjoys it as much as we have loved creating it!”
King Mango and Belhaven Scorcher both form part of the wider Fresh Cask Releases calendar, a portfolio of 13 limited-edition cask beers available at specific times throughout the year.
To order from the Fresh Cask Releases Calendar contact your Greene King sales representative or call 0345 600 1799.
ENDS
*Data source: CGA OPMS MAT data to 18/05/2024
Notes to editors
Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland.
At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 39,000 people across the group with four divisions: Greene King pubs, Destination Brands, Partnership and Ventures, and Brewing & Brands.
- Greene King pubs is our mainstream pub brand located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country with clear ambition to be “The Nation’s Most Loved Pub Brand”.
- Destination Brands is a portfolio of distinct brands which includes Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill that bring friends and family together, delivering great service, quality and value for money for a range of eating out and drinking occasions.
- Partnerships & Ventures includes Pub Partners, which runs our tenanted and leased pubs business and Hive Franchise pubs, and our Ventures Brands which is made up of Metropolitan Pub Company, Hickory’s, Hotels Group and Crafted Pubs.
- Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Flint Eye, brewed for the modern-day drinker.
Contact: Holly Smith HollySmith@greeneking.co.uk
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