- Lucky Saint Alcohol-Free Superior Hazy IPA launches in Tesco, followed by Sainsbury’s, Waitrose, Morrisons and Ocado ahead of Dry January
- Two years in the making, the brand new IPA is brewed with the patience of a saint, using the highest quality natural ingredients.
- Luke Boase, stated “As the UK’s #1 dedicated alcohol-free beer brand, we couldn’t introduce a second product unless it was the best of its kind.”
For the first time since its inception 5 years ago Lucky Saint, the UK’s #1 dedicated alcohol-free beer brand, now has its second beer with the launch of its Alcohol-Free Superior Hazy IPA.
After two years of research and development, Lucky Saint is set to launch its category-defining IPA on December 7th, joining their award-winning Alcohol-Free Superior Unfiltered Lager.
True to the brand’s commitment to quality, the Hazy IPA is brewed with the patience of a saint, using only natural ingredients with no flavourings or additives, and is unfiltered to deliver maximum flavour and body with each can containing just 59 calories.
Lucky Saint’s Alcohol-Free Superior Hazy IPA brings together New World Hops and California Ale Yeast, featuring the combination of classic US hops Citra, Mosaic, and Simcoe. The result is a juicy, hazy IPA with notes of tropical fruit, zesty citrus, and fresh pine, providing a refreshing and balanced beer with all the satisfaction and none of the sacrifice.
As the brand celebrates its 5th birthday, Lucky Saint is continuing to spearhead the UK’s rapidly changing drinking culture with Dry January 2024 predicted to be the biggest on record, with 12 million Brits expected to take part. Lucky Saint’s Hazy IPA represents a new beer style from the brand, for those seeking variety without compromising their choice to moderate.
Luke Boase, Founder of Lucky Saint, said of the launch:
“Five years after the launch of Lucky Saint’s Unfiltered Lager, I am beyond excited to announce our Alcohol-Free Hazy IPA.
“I’m extremely proud of the IPA we’ve created, following two years of development. The ambition was to brew an alcohol-free IPA that captures the magic of new world hops, balanced with exceptional body and the perfect level of bitterness. Here’s to the next five years.”
The Hazy IPA will be available from their website – luckysaint.co – as well as Tesco from December 13th. This will be followed by nationwide availability in Sainsbury’s, Waitrose, Morrisons and Ocado, in time for Dry January.
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For all media enquiries and further information, please contact:
Caspar Courtenay-Thompson
Email: c.courtenaythompson@woodrowcommunications.com
Tel: +44 (0) 7927 089 538
Christy Bucklow
Email: c.bucklow@woodrowcommunications.com
Tel: +44 (0) 7818 273869
About Lucky Saint
Since launching in 2018, Lucky Saint has become the #1 independently owned alcohol-free beer brand in the UK driven by the mission to finally reward those not drinking with the beer they deserve. The hugely successful Alcohol-Free Superior Unfiltered Lager has seen exponential growth over the last five years, and this year won Drinks Brand of the Year at the Grocer Gold Awards 2023.
Lucky Saint is now available in over 6000 thousand pubs, bars, and restaurants, with over 1000 draught listings in pubs across the UK which can be found on their ‘Tap Map’. Lucky Saint can be found across major retailers including Sainsbury’s, Tesco, Waitrose, Morrisons, Ocado and Majestic, as well as over 75 Michelin starred restaurants.
Lucky Saint was the first alcohol-free producer to join the British Beer & Pub Association in the organisation’s 117-year history.
Stockists
Retailers:
Tesco – 14th December 4x330ml
Sainsbury’s – 3rd January 4x330ml
Ocado – 3rd January 4x330ml
Morrisons – 3rd January 4x330ml
Booths – 3rd January 4x330ml
Waitrose – 8th January 4x330ml
Online at luckysaint.co
12x330ml
24x330ml
6x330ml & 6x330ml (mixed pack, IPA & Lager)
12x330ml & 12x330ml (mixed pack, IPA & Lager)
Images – https://drive.google.com/drive/folders/1cDrBjzToHLzUrRejKuUnJiy1ex1iErIT
For all media enquiries and further information, please contact:
Caspar Courtenay-Thompson
Email: c.courtenaythompson@woodrowcommunications.com
Tel: +44 (0) 7927 089 538
Christy Bucklow
Email: c.bucklow@woodrowcommunications.com
Tel: +44 (0) 7818 273869
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