At the wrap party of this year’s Pedalling for Pubs campaign, organisers unveiled a complete rebrand for the initiative, with the new name for the charity bike ride announced as ‘Hospitality Rides’. Organisers made the decision to rebrand to Hospitality Rides to meet demand from the sector to broaden the initiative to all of hospitality, and communicate that fundraising positively impacts the whole of the UK on-trade.
Organisers announced that the initiative’s first cycle challenge as Hospitality Rides will take place in the Spring of 2025, with fundraisers set to take on an epic journey across Taiwan.
The Hospitality Rides rebrand follows three highly successful charity bike rides under the Pedalling for Pubs name, with riders of this year’s campaign raising an incredible £320k, thanks to fundraisers, donors, supporting partners and sponsors including KAM, Punch Pubs, Greene King, Avani Solutions, Fleet Street, Lucky Saint, Britvic and Play it Green.
As Hospitality Rides, organisers hope that the charity bike challenge will get even more people from the sector involved and raise even more vital funds to supporting the incredible work that the Licenced Trade Charity and Only a Pavement Away do for the sector.
Ride founder, Katy Moses of KAM research agency said, “After three successful years under the Pedalling for Pubs name, we felt it was the right time to rebrand the initiative to ensure all of the hospitality sector knows this epic charity bike ride is open to all and that funds raised are used to support the whole sector.
We’re delighted to launch Hospitality Rides. We hope this will encourage even more people from the sector to get involved and make future years bigger and better than ever!
Thank you to everyone who has made the ride what it is today, seeing the impact that the fundraising is having on the people the Licenced Trade Charity and Only a Pavement Away support really is fantastic. Roll on Hospitality Rides 2025.”
The Hospitality Rides brand was created with the support of design agency Natural Selection.
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For more information on the challenge, please contact Fleet Street: onlyapavementaway@fsc.uk.com
About Hospitality Rides
Hospitality Rides, previously called Pedalling for Pubs, is a charity bike ride with hospitality at its heart. Created in recognition and support of disadvantaged people from around the food, drink and hospitality sectors.
Powered by KAM, Hospitality Rides raises essential funds for ‘The Licensed Trade Charity’ and ‘Only A Pavement Away’ – two charities who are integral to the industry and work tirelessly to ensure that no matter what your job role, level or background is, there is a friendly face at the end of a phone or an email ready to support you with what you need to get back on your feet.
About Only A Pavement Away
Only A Pavement Away was established by hospitality industry consultant, Greg Mangham & his wife Gill, on World Homeless Day, 10th October 2018, to help those facing homelessness, prison leavers and veterans, find employment in the hospitality industry. Its bespoke hospitality Jobs Board – which is free of charge – has been developed to help streamline and alleviate the burden of the processes that employers go through in employing people who are struggling to reconnect with society. To date, the charity has placed over 490 people into work, adding an approximate value of £13m to the economy through reduced government support, financial independence, and household expenditure. It has ambitious plans in place to support a further 5,000 people – who are either experiencing or at risk of homelessness – into work over the next 5 years. www.onlyapavementaway.co.uk
Only A Pavement Away is registered with the Charities Commission Registration no. 1178082.
About the Licensed Trade Charity
The Licensed Trade Charity was first established in 1793 and has been supporting the licensed trade ever since. Thanks to its army of fundraisers around the country the charity is able to support pubs, bar and brewery people when they are in need of help. The charity supports hundreds of people facing a crisis with practical, emotional and financial support each year. It is estimated that around 250,000 people working in the licensed trade are in need of support at any one time and Licensed Trade Charity strives to reach out to as many as possible.
Licensed Trade Charity is registered with the Charities Commission Registration no. 230011.
Supporting imagery that can be downloaded here.
For more information on the challenge, please contact Fleet Street: onlyapavementaway@fsc.uk.com
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