Paolozzi Lager from the independent, family-owned Edinburgh Beer Factory, is making its debut in London, coinciding with the opening of the Whitechapel Gallery’s major exhibition, ‘Eduardo Paolozzi’.
Paolozzi Lager is a full-bodied, un-pasteurised 5.2% abv ‘Helles’ Lager, a lusciously malty, low bitterness style of brewing originating from Munich, where Eduardo Paolozzi lectured for over ten years. It is brewed by Scottish, English and Canadian brewers using brilliant ‘new-age’ Italian brewing equipment – so just the sort of international collaboration which he championed.
Paolozzi Lager is brewed using 100% barley malt (Lager Pils and Caramalt), then subtly hopped with two noble hop varieties: Saaz and Hallertau. After fermentation, the beer is cold-conditioned for a further 5-6 weeks, which allows the flavours to round out and results in the beer achieving its characteristic full mouthfeel and smooth finish.
Paolozzi Lager will be available on draught from February in 17 Fuller’s pubs in central London and stocked in bottle in the Design Museum’s ‘Parabola’ restaurant, the ‘Albion’ group in London – with more to follow. Paolozzi Lager is also available in 33cl bottle and in gift packs from http://edinburghbeerfactory.co.uk/shop and from specialist retailers in London and the south http://edinburghbeerfactory.co.uk/find-our-beers/#/
Paolozzi Lager was UK Winner at the World Beer Awards 2016 in the Helles/Münchner category and scooped a silver medal in the Lager/Pilsner category at the Scottish Beer Awards and a 3-Star Beer award in the Lager category at The Beer Awards in the same year. In both 2015 and 2016, Paolozzi Lager was a SIBA Regional Winner (Scotland) in the Small Pack Beer Competition, Premium Lager & Pilsners category.
Eduardo Paolozzi’s ‘Illumination and the Eye’ print features on the lager’s bottle label and tap, and for every pint and bottle sold, EBF make a charitable donation to the Paolozzi Foundation.
Comments John Dunsmore, Co-Founder of the Edinburgh Beer Factory:
“Ours is a family company, involving everyday management by my wife Lynne, my daughter Kirsty, and with my sons and our friends on the tasting panel. Our aim was to design a brew to make even those who thought they didn’t like lager change their mind. Making beer is just another logical form of the expression of art. So what we are looking to create is, quite simply, ‘beautiful beer’.
“Eduardo Paolozzi perfectly embodies our ethos: he was a true Scot, born from Italian parents, with both a European and global perspective. He was a man of imagination, who liked beauty. He believed in creating art from ordinary, everyday objects, creating the ‘Sublime in the Everyday’.”
EDITOR’S NOTES:
John Dunsmore is non-executive Chairman of Chapel Down Wines and Genius Foods, and Partner of the investment company Inverleith, which helps emerging start-ups to access funding. John was also Chief Executive of the Scottish & Newcastle brewing company and Chief Executive of Magners’ and Tennent’s Lager owner, C&C Group.
The London launch of the award-winning Paolozzi Lager coincides with the first exhibition for over 40 years to honour the Edinburgh-born Eduardo Paolozzi, the ‘Father of Pop Art’ and one of Britain’s most influential post-war artists. It will run at London’s Whitechapel Gallery from 16th February to 14th May 2017 during which Paolozzi Lager will be available in the gallery’s café and wine bar The Whitechapel Refectory and After Hours, as well as the bookshop. www.whitechapelgallery.org
ENDS
Further information:
Emanuele Barrasso
R&R Teamwork Ltd.
“The Cellar” 754 Fulham Road
London
SW6 5SH
T: 020 7384 1333
M: 07508 048 401