The Brewers Association, the not-for-profit trade association representing small and independent American craft brewers, will be exhibiting a highly innovative, style-diverse, top-quality range of American craft beers at Beer & Food Attraction, 18-20 February 2024, Rimini, Italy in Hall A5, booth 004.
Now in their fourth year of attendance, the Brewers Association Export Development Program will represent 15 American craft breweries from all over the USA pouring 45 different American craft beers. Breweries exhibiting are either already available, or looking to gain distribution agreements, in Italian/European markets. Eight brewery owners/representatives will travel over from the States to support the activation and explore opportunities for distribution in European beer markets.
In addition to a large booth presence, the Brewers Association and participating brewery representatives will lead an American craft beer Masterclass to demonstrate the quality, style-diversity and innovation of American craft beer as follows:
Location: Beer & Tech Arena
Date and time: Sunday 18 February 12.15 – 12.45pm
Participating American craft breweries and their representatives include:
AleSmith Brewing Company – represented by Chantal Melton, VP of sales
Bent Water Brewing Co
Belching Beaver Brewery
Bootstrap Brewing – represented by Steve and Leslie Kaczeus, brewer/co-owners
Cigar City Brewing – represented by Jesse Kercheval, international business development manager CANarchy
DC Brau Brewing
Hinterland Brewery – represented by Bill and Michelle Tressler, CEO/CSO/co-founders
Leadfoot Brewing
Oskar Blues Brewery
Rogue Ales
Sierra Nevada Brewing Company – represented by Steve Grossman, brewery ambassador
The Bold Mariner Brewing Company – represented by Kerrie Stacks, co-owner
The Virginia Beer Company – represented by Chris Smith, co-owner/founder
True North Ale Company
Upslope Brewing Co – represented by Chad Pieper, export development manager
Breweries include those familiar to the Italian market such as Sierra Nevada and Oskar Blues/Cigar City as well as those looking to break into the market for the first time. The range on offer comprises classic iterations of much-loved styles such as IPAs, to creative and adventurous twists on new and experimental flavours such as a golden ale with peanut butter, banana and marshmallow. The line-up includes sours, lagers in various styles, wheat beers, brown ales, stouts and many more ranging in alcohol by volume and bitterness from low to high.
All beers will showcase the quality and innovation for which American craft brewers are renowned, a fact that is borne out by the number of top honours they win at prestigious international beer competitions. In the last three hotly contested competitions American craft beers won 93 medals between them.
Lotte Peplow, Brewers Association’s American Craft Beer Ambassador for Europe, comments: “Europe is an important export market for American craft beer and the second biggest market behind Canada. Beer & Food Attraction presents an excellent opportunity to present high quality, innovative, creative American craft beer to Italian and European importers and distributors and discuss the very latest in brewing trends, styles and flavours. The presence of eight brewery representatives who have made the trip across from the States signifies intent and interest in the Italian market and we look forward to welcoming HORECA visitors to our booth to explore the wonderful world of American craft beer.”
Free downloadable resources to help importers, distributors and wholesalers understand and handle American craft beer are available here
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About the Brewers Association
The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The BA represents 5,600-plus U.S. breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The BA organizes events including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference® & BrewExpo America®, Homebrew ConTM, National Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer® magazine, and Brewers Publications® is the leading publisher of brewing literature in the U.S. Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com® and about homebrewing via the BA’s American Homebrewers Association® and the free Brew Guru® mobile app. Follow us on Facebook, Twitter and Instagram.
Issued on behalf of the Brewers Association, 1327 Spruce Street, Boulder, Colorado, 80302 USA. www.brewersassociation.org
For further press information: Lotte Peplow at lotte@brewersassociation.org
+44 (0)7973 698 414
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