Brew//LDN, the UK’s largest craft beer and cider festival, is returning this year, providing the perfect platform for brewers to showcase their products and connect with a broad audience of potential advocates. The festival will welcome over 10,000 guests, including 3,000 trade guests over two dedicated trade sessions, making it an unmissable opportunity to reach exactly the right audience of beer enthusiasts.
“Our guests are the early majority who are keen to discover new brands and hero them within their peer group,” says one of the festival’s founders. “They have the highest propensity to turn into loyal brand advocates with high levels of repeat engagement. They are honest about not being experts, and are hungry to learn more about the products they consume. They sit in the mainstream, but like to explore new experiences.”
Exhibiting at Brew//LDN provides a unique opportunity to showcase small and big brands to this target audience, with a “bull’s eye” age group of 31-35 and a high disposable income, making them leaders in their social groups. By exhibiting at Brew//LDN, independent brands have the opportunity to create brand awareness, generate sales, and build relationships with potential customers and industry professionals.
In addition to showcasing their products alongside 60+ craft beer and cider producers, exhibitors will also have the chance to align their brand with premium street food and top DJs. Unlike previous years, this year, the first one on the Southbank, Brew will be returning to its roots and mainly showcasing Beer and Cider. There will be a few partner opportunities for non Beer & Cider brands to take part, but the focus will be back on brewing.
“Brew//LDN offers a range of marketing and promotional opportunities to exhibitors, including social media and email marketing, press releases, and coverage in the festival’s programme. With our extensive marketing campaigns, we help exhibitors reach an even wider audience, building brand recognition and driving sales”, said one of Brew//LDN’s founders.
After the incredible success of the trade sessions in previous years, 2024 sees an additional trade session being added to the calendar. This is an additional opportunity for brewers and retailers to meet and engage has been warmly received by all.
“We are delighted to be an official trade partner of Brew//LDN again this year. At a new central London location this is an important date in the calendar for brewers to showcase their products. Supporting brewers and giving them the opportunity to meet face to face with retailers is key to our role. What better place to do it!” Nick Dolan, CEO and Founder, Real Drinks Group.
This festival has proved to be incredibly popular with festival-goers and brewers alike, and this year’s edition by moving to the new location at Between The Bridges promises to take Brew//LDN to the next level.
Alex Brooke, Co-Founder of Peppermint, an award-winning bars and events business said, “we are really excited to have secured BrewLDN’s new home here at Between The Bridges, arguably one of the best locations in London, right in the heart of London’s Southbank next to the London Eye. As a multi-purpose, multi-level venue we’ll be working with the Brew//LDN team to deliver some exciting new elements and offering additional value for ticket holders and exhibitors alike. Given our location and great following of this event – we’re confident that 2024 is going to be the best one yet”
What’s more, Kegstar will be partnering with Brew//LDN for another year celebrating the industry: “In today’s evolving beer industry, brewers are increasingly looking for supply chain models that are more efficient both economically and environmentally. Kegstar, with the support of parent company MicroStar Logistics, delivers this rare combination. Kegstar’s proven, complete outsourced model provides unparalleled flexibility, predictable and all-inclusive pay-per-fill pricing and eliminates the need to scan or track kegs. Kegstar’s shareable model helps reduce the distance empty kegs travel creating efficiencies through the supply chain. Because Kegstar enables both shareability and reusability, two supply chain models recognised for making the most efficient use of finite resources, Kegstar is at the centre of the circular economy,” said James Bleakley, General Manager UK and Europe..
Trade buyers can register for the Complimentary trade sessions at www.brewldn.com/trade, while brands interested in exhibiting can do so at www.brewldn.com/exhibitor-booking.
For more information or press passes please contact stacey@thisisgoho.com
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About Brew//LDN
The UK’s biggest craft beer festival Brew//LDN is taking place this April, 25-27th at Between the Bridges, Southbank for the first time after previously being resident at Printworks. For their debut on the Southbank, Brew//LDN expects to welcome over 9,000 people to enjoy their unique craft beer experience, set to be the best one yet.
Guests can expect to see 60+ craft beer and cider producers, or other drinks from artisan seltzers to craft spirits if beer is not your thing. Premium street food and top DJs will top off the experience!
“Brew//LDN for us is about celebrating the industry, and we are very excited to see new brewers coming through from year to year”, says Fallon, one of the four founders of Brew UK. Through their events and partnerships, the company’s mission is to celebrate and grow the sector, whilst also giving more people the opportunity to find their next favourite beer, cider or spirit. “We are looking forward to breaking new ground in the heart of London’s Southbank, as Brew//LDN continues onwards and upwards in 2024.”
Tickets are now available and selling fast. Book yours at https://www.brewldn.com
Editor’s notes
Brew//LDN 2024 at Between the Bridges, Southbank, London | 25th – 27th April 2024 | Between the Bridges, The Queen’s Walk, London SE1 | https://brewldn.com | https://betweenthebridges.co.uk/
TRADE SESSIONS:
Thursday 25th April: 12:00 – 17:00
Friday 26th April: 12:00 – 17:00
BREW//LDN will be held over 3 days:
Thursday 25th
12:00-17:00 TRADE
18:00-23:00 PUBLIC
Friday 26th
12:00-17:00 TRADE
18:00-23:00 PUBLIC
Saturday 27th
12:00-17:00 PUBLIC
18:00-23:00 PUBLIC
For more information or press passes please contact stacey@thisisgoho.com
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