Greene King predicts that it will sell 1,100,000 pints during this weekend’s Euros quarter-finals.
Unsurprisingly, England’s match against Switzerland is expected to be the most popular, with 425,000 pints sold throughout the ninety minutes, averaging out at more than 4,500 pints sold a minute.
Greene King CEO, Nick Mackenzie, said: “The Euros have provided a great boost to the hospitality sector as communities have come together in their local pub to cheer on their national team.
“Following the exciting end to England’s win over Slovakia, we’re expecting Saturday’s game to be our busiest of the tournament so far and we’re proud to host supporters in hundreds of our pubs to watch the match.”
*All predictions based on sales in Greene King managed pubs during Euro 2024 match-time.
Contact: Harry Vavasour HVavasour@headlandconsultancy.com
Third-party news items that are posted on the Guild website’s news section come from press releases received by the Guild. These press releases are posted as they have been received and their publication on the Guild website is intended as an informational service provided to our members and website visitors. As such, the publication of a story from a third-party source is neither an endorsement of the content, nor its sender, by the Guild. For enquiries on any news item, please use the contact details that can be found at the bottom of each post.