Purity Brewing Company is on top of the world after two of its beers won at the 2015 World Beer Awards, capping an incredible year for the UK’s Sustainable Manufacturer of the Year.
Pure UBU and Lawless Lager have both received global recognition after winning the national, continental and now worldwide stages in the highly prestigious awards ceremony.
Pure UBU, (4.5% Premium Amber Ale) has been named World’s Best Amber Ale, whilst the brewery’s latest beer Lawless Lager (4.5% Hopped Lager Beer) took the much-coveted World’s Best German-style Lager title.
Lawless Lager is Purity’s take on 500-year-old German purity law, brewed with only four natural ingredients, before it is hopped with El Dorado, a twist to give it a distinctive and full flavor. This twist, as Director of Brewing Flo Vialan often states, is because Lawless respects the rules, as long as they are his rules!
The World Beer Awards are the global awards which select the very best of each internationally recognised beer styles. The annual tasting selects, awards and promotes the ‘World’s Best Beers’ to consumers and the trade throughout the world.
Judging is blind with regional style heats held in Asia, Europe and the Americas. All regions have their own Chairman and group of judges who select the style winners in their region.
Style winners from all regions are then tasted against each other to select the World’s Best Style. From these world winners judges select the World’s Best categories, from which the World’s Best Beer is selected. World Beer Awards judges include hugely respected industry writers, leaders and critics. This year’s judges were Adrian Tierney-Jones, Mark Dorber, Will Hawkes, Jessica Mason, Jeff Evans, Tim Hampson, Glenn Payne, Chris Hall, Mitchel Adams and Claire Dodd.
Paul Halsey, Purity MD, said: “The national and continental awards the two beers picked up were wonderful accolades in themselves, but to see both named World’s Best with the backing of such a discerning group of judges is an absolute honour and something we are very proud of.
“We started brewing Pure UBU ten years ago now and to see it continuing to win awards is fantastic. The award for our newest beer Lawless Lager is the icing on the cake and for those that haven’t tried it yet, we would urge you to do so. This idiosyncratic beer is a real gem and may well become the jewel in Purity’s crown.
“Everything we do at Purity is driven by our core value of ‘Pure Quality’ and to receive global recognition is real testament to our brew team and to the loyalty of our customers who have helped us grow and remain our most prized advocates.”
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Notes to editors:
About Purity Brewing Co.
Purity Brewing Co. is a company dedicated to making a difference. In its award-winning products: Mad Goose, Pure Gold, Pure UBU, Saddle Black, Longhorn IPA and Lawless Lager – Purity demands premium quality and uniqueness. In service, Purity offers distinction, approachability and integrity.
Central to the brewer is a strong commitment to supporting the environment. Purity only uses natural ingredients, supports recycling programmes and respects the community. Also, waste products are recycled through a pond and wetland system. This sustainable eco-system helps minimise carbon dioxide emissions and encourage wildlife diversity.
• Mad Goose, Longhorn IPA & Gnarly, medalists at the International Beer Challenge 2015
• Pure UBU – UKs Best Amber Ale, World Beer Awards 2015
• Lawless Lager – UKs Best German-style Lager, World Beer Awards 2015
• Purity Brewing Company – Sustainable Manufacturer of the Year 2015
• Pure UBU Gold Medalist at the International Beer Challenge 2013
• Mad Goose Gold Award Winner at the Great British Beer Festival 2014
• Pure Gold CAMRA West Midlands Champion Bitter 2013
• Saddle Black Bronze Award at Great British Beer Festival 2014
• Longhorn IPA Finalist at the Indie Beer Can Competition 2014
Visit www.puritybrewing.com for more information.
Issued on behalf of Purity Brewing Co by Gough Bailey Wright, St Johns House, 16 Church Street, Bromsgrove, Worcester, B61 8DN, Tel: 01527 579555. For further information please contact: Richard Harris, email@example.com or Michelle Ivins, firstname.lastname@example.org