Greene King, the UK’s leading managed pub company and brewer, is launching a new seasonal cask beer this May, Wolfpack Sesh IPA, in partnership with the London-born brewery.
The 3.8% IPA is a refreshing golden ale with the perfect balance of flavours and aromas that capture the essence of those warm summer evenings to come. The use of rye and crystal malts reveal toffee and spice flavours, while the addition of the pale and carapils malts add sweetness and body to deliver a truly delicious sessionable beer for guests to enjoy.
As part of an ongoing distribution relationship with the brewer, Wolfpack Sesh IPA is a brand-new addition to Greene King’s Fresh Cask Releases calendar this year and is available for customers to order in cask throughout May and June.
Wolfpack Brewery was co-founded by international rugby players on a mission to create dangerously good craft beer for ‘Social Animals’. Greene King is Wolfpack’s official distribution partner and supports the brewer with selling into outlets and retailers across the UK, as well as on the Greene King online shop.
Jack Palmer, Head Brewer at Greene King, said: “We were really excited to welcome Wolfpack to join our seasonal calendar with its first cask beer this year. We understand that guests are wanting those lighter cask styles in colour and flavour as the weather starts to improve and we wanted to offer something new and eye-catching for guests to try with Wolfpack Sesh IPA.”
Alistair Hargreaves, co-founder of Wolfpack, said: “We have been working with Greene King for a number of years and it’s brilliant to be able to create a bespoke cask beer that forms part of a wider limited-edition collection. Our Sesh IPA is a truly refreshing golden beer and ideal as we head into summer, with sporting occasions drawing in consumers looking to enjoy a lighter, sessionable pint with their pack members.”
Wolfpack Sesh IPA is just one of the new beers that forms part of the wider Fresh Cask Releases calendar, a portfolio of 13 limited-edition cask beers available at specific times throughout the year.
To order from the Cask Fresh Releases Calendar contact your Greene King sales representative or call 0345 600 1799.
ENDS
Notes to editors
About Greene King:
Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland.
At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 39,000 people across the group with four divisions: Greene King pubs, Destination Brands, Partnership and Ventures, and Brewing & Brands.
- Greene King pubs are located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country
- Destination Brands is a mixture of food and drink-led brands including Hungry Horse, Farmhouse Inns, Chef & Brewer, Flaming Grill and Wacky Warehouse
- Partnerships & Ventures includes Pub Partners, which runs our tenanted and leased pubs business and Hive Franchise pubs, and our Ventures Brands which is made up of Metropolitan Pub Company, Hickory’s, Hotels Group and Crafted Pubs
- Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Flint Eye, brewed for the modern-day drinker.
About Wolfpack:
Beer for Social Animals. At the Wolfpack we brew exceptional British craft beer to be enjoyed by the many, not the few. Unpretentious and unrelenting on our quest for quality, our beer is best enjoyed with friends. The strength of the Wolf is in the Pack.
Wolfpack was created by two international rugby players, Alistair Hargreaves and Chris Wyles, who were on a mission to create dangerously good craft beer for ‘Social Animals’. The brand has three pubs across London and have just launched Wolfpack Alpha Stout nationwide! More info here: www.wolfpacklager.com
Contact: Holly Smith HollySmith@greeneking.co.uk
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