St Austell Brewery’s Tribute (4.2% ABV), has won two medals at the prestigious International Brewing Awards 2024.
Tribute – St Austell Brewery’s longstanding flagship pale ale – is still making waves in the world of beer, 25 years since it was first brewed. The beer scooped a bronze medal in the cask ale category (3.9%-4.3%) and a silver medal in bottle (2.9%-4.3%).
The International Brewing Awards are often dubbed ‘ the Oscars of the brewing industry’; an award is a recognition by fellow professional brewers that a beer is an outstanding commercial example of its style. The competitions were first run in 1888 and have constantly developed to reflect the global market for beer.
Georgina Young, brewing director at St Austell Brewery, said: “To win these accolades is a very proud moment for the team and testament to the effort put in to brewing such a timeless, quality beer which can stand up to both old and new beers entering the competition and still hold its own.
“It’s particularly special that both packaged Tribute and cask Tribute have been recognised as best-in-class; we’re proud champions of cask beer and continue to shout about how important it is to British brewing. Tribute is a great example of how brilliant cask beer can really be when it’s brewed and treated with the care and attention it deserves.”
Tribute has stood the test of time; it was launched to commemorate the 1999 solar eclipse. It was originally a one-off special named Daylight Robbery, but proved to be so popular it was reintroduced as Tribute and has since won various awards over the years.
The zesty and fresh pale ale brewed with specially sourced ingredients, including Cornish Gold malt and hops from the UK and the USA, is one of the nation’s best loved cask brands, sitting in the top 10 best-selling cask nationally. Tribute was also the best performing premium ale brand across the Off Trade in 2023*.
ENDS
*Source: Circana/SIG BWS/Actual Value Sales growth 52wks to 30/12/23 vs YA.
About St Austell Brewery:
Independent, family-owned St Austell Brewery was established in Cornwall in 1851. Fast forward 172 years, and the company’s range of award-winning beers – including Tribute pale ale, Proper Job IPA and korev lager – are available in pubs and supermarkets nationwide.
The business owns over 160 pubs, inns, and hotels across the West Country – including managed houses and tenancies. It also operates two breweries, in St Austell and Bath, having acquired fellow West Country brewer, Bath Ales in 2016.
With a network of six depots across the West Country – from St Columb to Wimborne – the company is the leading wholesale drinks distributor in the region. www.staustellbrewery.co.uk
Contact: Charlotte Turner, charlotte.turner@staustellbrewery.co.uk
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