New Beer Now Conference to Locate at BeerX in 2017 – Beer Now is an Evolution of the European Beer Bloggers & Writers Conference

SIBAThe Society of Independent Brewers (SIBA) and Zephyr Conferences announced today the first-ever Beer Now Conferencewill take place next March 17-19 in Sheffield, England. The conference is focused on “marketing, tourism, and communications” in the modern beer industry.


The conference will take place at ICE Sheffield, the same venue as and immediately following BeerX, the UK’s biggest beer and brewing event. Because BeerX primarily focuses on issues related to brewing, having Beer Now co-located in Sheffield will broaden the scope of the events to also cover the marketing side of today’s beer industry, which has changed dramatically in recent decades.


“We are extremely pleased to be hosting the Beer Now Conference at BeerX in 2017”, stated SIBA Director of Operations Nick Stafford. “BeerX is already the UK’s biggest beer and brewing event, so the addition of the Beer Now conference widens the scope even further and brings its own audience of beer bloggers and writers who are so influential to our industry.”


The beer bloggers and beer writers referred to come from the European Beer Bloggers & Writers Conference (EBBC), which operated the last six years in various European cities including London, Dublin, Brussels, and Amsterdam. Zephyr Conferences, the organizer of the EBBC, elected to broaden the scope of the conference to include industry representatives and change the name to Beer Now.


“Beer Now, with its focus on marketing, tourism, and communications, will still be extremely applicable to beer bloggers and writers,” said Zephyr Conferences president Allan Wright. “We are not losing our focus on this audience. At the same time, the expanded content and the opportunity to interact with these beer writers should be of great interest to marketing and communications professionals in the beer industry.”


For complete information on Beer Now, please visit


For further information on the BeerX trade show and festival of beer visit




Contact:    SIBA, Neil Walker:

Beer Now, Allan Wright:



About the Society of Independent Brewers

SIBA, the Society of Independent Brewers, was established in 1980 to represent the interests of the growing number of independent breweries in Britain. SIBA currently represents more than 850 independent craft breweries and our vision is ‘to deliver the future of British beer and become the voice of British brewing.’ SIBA’s annual event is BeerX. /


About Zephyr Conferences

Zephyr Conferences organizes six conferences per year in the beer, wine, and food industries including the North American-based Beer Marketing & Tourism Conference and the Beer Bloggers & Writers Conference. In addition, its sister company, Zephyr Adventures, organizes active tours around the world, including active tours focused on food, wine, and /

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