Moorhouse’s Brewery celebrated a triple triumph for its Pendle Witches’ bottle range at a glittering awards ceremony.
Three of the leading Lancashire brewer’s five core bottles brews claimed accolades at the fiercely contested British Bottlers Institute Annual Awards.
In its first brewing contest, the recently launched White Witch (3.9% abv) – the fastest growing brand – claimed gold, while judges voted a silver medal for Pendle Witches Brew (5.1%abv) and a diploma for Blond Witch (4.5%abv) in their various ale categories.
The internationally contested awards are expected to further boost sales for the brands, which have recently enjoyed healthy sales across a several leading supermarkets in October – the busy Halloween season for Moorhouse’s.
B&M stocked Blond Witch and Pendle Witches Brew; Lidl featured Pendle Witches Brew; Morrison’s promoted Blond Witch and Pendle Witches Brew while Booths, the major northern retailer, had four on the shelves – Black Cat, White Witch, Blond Witch and Pendle Witches Brew.
Mark Boardman, Moorhouse’s sales director, said: “To win this fantastic recognition for three of our beers against such fierce competition is an outstanding tribute to our brewers and the quality of the brands. Especially so for White Witch, coming so soon after its launch in the bottle. The awards are a great boost to the brands and will certainly help us further build business with leading retailers nationally. We have just enjoyed a surge in bottled sales over the very busy Halloween season – with sales across several major supermarkets and we expect this to continue to grow.”
BBI judges commented: “Once again we were overwhelmed with the huge number of entrants and the high quality of all the drinks. The judges were very impressed with every entry and it was remarked how difficult it was to choose winners.”
The winners were presented with their medals and certificates at the annual BBI dinner held on Thursday 3rd November at Vintners’ Hall, London.
Ends/ Ref MHPR Triple bottle triumph 2016
Notes for editors:
Photograph: Ian Swell, off-sales consultant and Mark Boardman, sales director (right).
Founder William Moorhouse established his drinks manufacturing business in Accrington Road, Burnley, Lancashire in 1865. It produced mineral waters and then low strength hop bitters for Temperance Movement bars. Moor house’s now has an annual turnover of more than £6m and directly supplies several hundred pubs in the North while its beers are distributed nationally via wholesalers and major UK pub companies.
Moorhouse’s has won many awards: Black Cat (3.4%abv) was crowned Supreme Champion at the Great British Beer Festival 2000 and in early 2011 was proclaimed the best moderate strength ale by the Brewing Industry International Awards (BIIA) – the ‘Oscar’s’ of the brewing world.
Pride of Pendle (4.1%abv) was hailed as ‘best cask ale in the world’ when voted BIIA Champion Cask Ale in 2004 and Premier Bitter (3.7%abv) also took gold in its class the same year. Pendle Witches Brew has also won several top brewing awards while Blonde Witch, the newest and fastest growing brand, has enjoyed wide acclaim from consumer and industry competitions.
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