England cricketer, James Anderson has launched his own beer in partnership with Marston’s Beer Company that will be on shelves in Morrison’s by May for this summer’s Investec Ashes series.
Known as the ‘King of Swing’ for his pace bowling, Anderson’s King of Swing beer is a 3.8% abv refreshing pale ale full of appetising malt and hop character. The bottle label features him in action along with the three lions of the Official Beer of England Cricket moniker.
Anderson worked the head brewer, Emma Gilleland when he visited Marston’s Brewery in Staffordshire to learn about the brewing process. There, he shared his ideas about beer styles decided on flavour profiles, hop aroma and that all-important refreshment factor.
James commented: “I was amazed to learn that there was so much that went into brewing beer. I enjoyed talking to Emma about each of the complex elements that go into taste, aroma and refreshment. I am really pleased with the result and hope that beer and cricket fans agree.”
Gaynor Green, Marston’s Marketing Manager added: “We have enjoyed working with James as part of his ambassadorial role with us this year and in the run-up to this summer’s Investec Ashes. As a long-time supporter of cricket it is great to be able to marry the on-shelf appeal of our beer with the on-pitch brilliance of an England cricketer.”
Marston’s have been associated with English cricket at a national level since 2007 in one of the longest standing commercial partnerships for the team. In addition, they have partnerships with four Test Match grounds and number of regional leagues and local club sponsorships.
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It is only available in Morrison’s in bottle in May but then on draft from June during the summer.
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