1 man, 6 weeks, 5000 miles
Today, Scottish brewer, Innis & Gunn, launches its most daring project so far, as it attempts to hitchhike cans of its new IPA (India Pale Ale) from Edinburgh to India, in just six weeks.
To accomplish the ambitious task, Innis & Gunn has enlisted the help of seasoned hitchhiker, Emmanuel “Manny” Marshall, to complete the 5,000 mile journey from Edinburgh to Delhi, India. Manny will set off from the historic Princes Street in the shadow of Edinburgh Castle and travel across mainland Europe and Central Asia. Armed simply with cans of Innis & Gunn IPA as his currency, he will rely solely on the generosity of strangers to give him a lift, or a bed for the night. An experienced globetrotter, Manny has been travelling almost constantly over the last ten years. He is the author of Travel Hackers Handbook, a book aimed at inspiring readers to work less, travel more and stretch their budgets.
The public can follow the journey via Innis & Gunn’s blog and social media profiles by following the #IPAtoIndia hashtag. Manny is expected to reach the Indian capital in the second week of October.
The journey pays homage to the original IPAs of the 18th and 19th century that lasted the gruelling six month sea trip from Britain to India and in the process, birthed a new beer style that is still popular today.
Dougal Gunn Sharp, founder and master brewer at Innis & Gunn said:
“The IPA is one of the most distinctive styles of beer and it is loved and practically worshipped in many parts of the world. We set out to create an IPA that nods to the 18th century pioneers of the style, while showcasing our innovation and passion for creating flavoursome, modern beers. The trip to India using this modern route is a perfect metaphor for what we’ve managed to do with our IPA: we’ve studied the brewers of old and created something new and contemporary for beer drinkers across the world.”
Innis & Gunn’s IPA is available in supermarkets* in 330ml cans and in 50L kegs to the on-trade.
The IPA’s hop profile includes Super Styrian, Cascade, Magnum and Admiral and it has been brewed using a new extra pale malt uniquely kilned to enhance its flavour. In describing the taste profile, Innis & Gunn’s brewers state that the 4.6% ABV IPA’s ‘biscuity malt and hop bitterness are balanced with some sweetness and a smooth texture’. The smell is described as a ‘complex blend of hop aroma including red fruits, resinous pine, rose petals and light citrus’.
In April this year, Innis & Gunn announced the acquisition of The Inveralmond Brewery Limited, in Perth, Scotland. Innis & Gunn will embark on significant investment in the Perth facility to support its innovative brewing processes and continue its reputation for experimentation with ingredients and flavours.
The acquisition also allows Innis & Gunn to meet the growing demand for its beers, and the site offers room and flexibility for further expansion in the future as the company continues to grow. From its headquarters in Edinburgh and the new brewery in Perth, to be called The Innis & Gunn Brewery, the company will continue to expand its scale in the UK and abroad, where the business already successfully exports to over 40 countries.
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*Innis & Gunn IPA is available in Sainsbury’s (Scotland), The Beer Kitchen in Dundee and Edinburgh and various pubs and bars across the UK (visit https://innisandgunn.com/
where-to-enjoy/ to find out where), and from September in Tesco stores.