The search is on across North Somerset and Bristol for the region’s most sensitive taste palates to join an elite group of expert beer tasters.
The initiative, launched by Butcombe Brewery, aims to set up the Butcombe Flavour Panel, which will undertake a scientifically-controlled (and no doubt highly sought after) tasting of the week’s production, carried out on Friday afternoon at 2pm. The successful tasters will not necessarily be big beer drinkers, just people who have exceptionally sensitive noses and palates, an interest in flavour and the capability to describe what they perceive.
Those who volunteer will be taken through the Butcombe Taste Academy to firstly test their tasting capability and then to train them in the science and terminology of beer tasting. Those who graduate (and not all will make the grade) will form the Butcombe Flavour Panel and have the honour of helping shape and control the flavour of Butcombe beers enjoyed around the world.
Butcombe’s Director of Brewing Stuart Howe said, ‘As far as I know this is the first taste academy established by a regional brewer and we expect there to be a healthy interest in taking part. As well as enjoying themselves, though, the job comes with a certain degree of responsibility. We expect the Flavour Panel to take its role seriously and members will have a say in how we develop our range of beers so the selection process is likely to be quite tough!’
As well as a tip-top palate, anyone applying to join the panel will need to be free to regularly attend the tasting sessions on Friday at 2pm at Butcombe Brewery, Cox’s Green, Wrington.
So how do you apply for what could possibly be one of the best jobs in the country? Simple: send an email to Butcombe’s Director of Brewing Stuart Howe at email@example.com with a short note about your interest and availability and he will get in touch to invite you down for a taste and a test of your tasting abilities. Ends
Issued on behalf of Butcombe Brewery by ORCHID
Contact Allan Watts
Stuart Howe, Director of Brewing at Butcombe Brewery
Notes to editors
In 2005, Butcombe constructed the largest new-build brewery in the UK for the past 35 years and prides itself on being one of the most efficient and energy-conserving breweries in the UK. It is capable of producing 50,000 barrels of beer a year.
Butcombe’s core range of cask-ale beers includes: Butcombe Bitter, Adam Henson’s Rare Breed Pale Ale and Butcombe Gold as well as a range of seasonal and World Beers.
There are 32 people in the team at Butcombe – 18 in production and distribution, and 14 covering all other aspects of running the brewery and a 19-strong managed pub estate. Long Ashton Cider Company is a wholly owned subsidiary of Butcombe Brewery Ltd which produces two highly successful brands, Ashton Press Cider and Ashton Still Traditional.
Butcombe is part of The Liberation Group www.liberationgroup.com
For further information visit www.butcombe.com or follow Butcombe Brewery on Facebook at www.facebook.com/Butcombe twitter: www.twitter.com/