Eddie Gershon runs a media relations company specialising in the leisure and hospitality industry. He is a former journalist and spent two years as a reporter on the Morning Advertiser, when it was a daily newspaper. He represents a number of companies and is probably best known for his media relations work with pub operator JD Wetherspoon. He has handled their media relations and acted as spokesman for the company since 1991. He has also written and edited more than 140 editions of Wetherspoon News since 1991.