Dynamic growth means new members for the Purity family

Warwickshire-based Purity Brewing Company is celebrating another year of strong trading, with sales of its award winning craft beers growing by over 40% in the last 12 months.

The stellar achievement, combined with plans to treble its turnover in the next three years, has also seen the brewery appoint two new members to its Board of Directors.

As a brand synonymous with supreme quality and personality, Purity has appointed Andrew Cross to the role of Sales and Marketing Director, and Jamie Hirst as the company’s Operations Director.

Andrew joins Purity from C&C Group, where he has led the recent resurgence of Magners through a hugely acclaimed packaging and campaign re-launch, as well as developing specialist cider brands like Addlestones and Chaplin & Cork’s Cider into category leading household names.

Andrew will be spearheading Purity’s Sales and Marketing strategy which will bring renewed focus to Purity’s Independent Free Trade business.

Purity’s ambitions to grow the business are balanced by an underlying commitment to retain the quality of its beer and its high standard of service.

Jamie Hirst joins from DHL, where he occupied the role of National Operations Manager and brings to Purity a measured, yet forward thinking approach as to how best to service an ever-growing customer base.

Since it began in 2005, Purity has consistently delivered against its targets and as a local employer of 40 people, has always upheld its principle of ‘crafting beer with a conscience’ and acting as a responsible and sustainable business.

Purity Founder Paul Halsey remains at the helm and reflects that: “The scale of what we have achieved over the last 10 years has been the result of a lot of hard work, dedication and most importantly, our fantastic team at the brewery.

“The journey from that first day when we walked into a disused cattle shed with Tess the dog (UBU) to where we stand now is incredible. In every conceivable manner, the Purity family is both the link to our successes in the past, as well as the bridge to our success in the future.

“With the growth that we are set to experience, the only way we will succeed is by adding strength in depth to the family. We have no doubt that Andrew and Jamie will be excellent additions.”

For more information on Purity, visit www.puritybrewing.com. To order the award-winning beers online go straight to www.bottleshack.uk.

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Notes to editors

About Purity Brewing Co.

Purity Brewing Co. is a company dedicated to making a difference. In its award-winning products: Mad Goose, Pure Gold, Pure UBU, Saddle Black, Longhorn  IPA and Lawless Lager – Purity demands premium quality and uniqueness. In service, Purity offers distinction, approachability and integrity.

Central to the brewer is a strong commitment to supporting the environment. Purity only uses natural ingredients, supports recycling programmes and respects the community. Also, waste products are recycled through a pond and wetland system. This sustainable eco-system helps minimise carbon dioxide emissions and encourage wildlife diversity.

The Awards:

  • Pure Gold, X, Longhorn, Saddle Black & Mad Goose – medal winners at the International Beer Challenge 2016
  • Purity Brewing Company – Midlands Sustainable Manufacturer of the Year 2016
  • ‘X’ Unfiltered Bourbon Rye IPA – Winner Best Packaging Design, SIBA Business Awards 2016
  • Pure Gold – 2016 CAMRA Champion Beer of the West Midlands Medalist
  • Pure UBU and Lawless Lager, global winners at the World Beer Awards 2015
  • Mad Goose, Longhorn IPA & Gnarly, medalists at the International Beer Challenge 2015
  • Pure UBU – World’s and UK’s Best Amber Ale, World Beer Awards 2015
  • Lawless Lager – Worlds and UKs Best German-style Lager, World Beer Awards 2015
  • Purity Brewing Company – Sustainable Manufacturer of the Year 2015
  • Pure UBU Gold Medalist at the International Beer Challenge 2013
  • Mad Goose Gold Award Winner at the Great British Beer Festival 2014
  • Pure Gold CAMRA West Midlands Champion Bitter 2013
  • Saddle Black Bronze Award at Great British Beer Festival 2014
  • Longhorn IPA Finalist at the Indie Beer Can Competition 2014

Visit www.puritybrewing.com for more information.

Issued on behalf of Purity Brewing Co by Gough Bailey Wright, St Johns House, 16 Church Street, Bromsgrove, Worcester, B61 8DN, Tel: 01527 579555. For further information please contact: Richard Harris,richardh@gough.co.uk or Michelle Ivins, michelleivins@gough.co.uk