St Austell Brewery’s hugely popular Celtic Beer Festival raised a record £25,700 for charity last year – more than double the amount generated at the previous year’s event – thanks to more beer lovers attending the festival than ever before.
The annual festival raises money for St Austell Brewery’s Charitable Trust which supports good causes across the South West, and thanks to a record number of people attending the Celtic Beer Festival in 2014, the trust is also able to celebrate another landmark of generating £500,000 for local charities since it was started in 2003.
Fundraising events held to raise money for the trust over the years have included a trek to the top of Mount Kilimanjaro, ale tastings, quiz nights and race nights, but the annual Celtic Beer Festival remains the trust’s flagship fundraising activity.
The festival attracts thousands beer lovers who flock to the brewery’s historic cellars to enjoy a day-long celebration of real ale, and all profits from ticket sales are donated to the St Austell Brewery Charitable Trust.
Last year, the 2014 November festival attracted a record 3,000 people over 12 hours, and takings at the festival bars were 20 per cent higher than in 2013.
Ian Blunt, Chairman of the St Austell Brewery Charitable Trust, said: “Raising such a fantastic amount from the Celtic Beer Festival as well as reaching the very significant milestone of half a million pounds generated for local charities and good causes is a terrific achievement for the trust. The trust supports so many different charities in the South West, and this year one of the beneficiaries will be Canine Partners, who we are supporting with a £10,000 donation to fund the training of a dog to help disabled people live more independent lives.”
Jeremy Mitchell, St Austell Brewery Marketing and Communications Director, said: “We are delighted to have more than doubled the amount raised in 2013 for the St Austell Brewery Charitable Trust. The 2014 Celtic Beer Festival was a huge success and we are incredibly grateful to all those people who came and supported the event and helped us to raise such an incredible amount. Here’s to this year’s festival on November 28th raising even more money for the trust – get it in the diary!”
A number of events are held throughout the year to raise money for the St Austell Brewery Charitable Trust, and last year the introduction of an estate-wide Charitable Trust Day encouraged more brewery pubs to get involved in fundraising activities, along with an ale trail cycle challenge and collections of unwanted clothing to be donated to clothes banks.
20 February 2015
Notes to editors:
About St Austell Brewery (www.staustellbrewery.co.uk)
- St Austell Brewery was named Best Regional Brewer 2013 and 2014, and its flagship Tribute Ale (4.2% ABV) was named Best Regional Cask Ale 2012, 2013 and 2014, at the Publicans Choice Awards.
- Its flagship Tribute Ale (4.2% ABV) was named Best Drink at the Food Reader Awards in 2013; voted the licensees’ Regional Cask Ale of the Year at the Publicans’ Suppliers Awards 2012 and is currently in the top five of the UK’s best-selling premium cask ales.
- Founded in 1851, St Austell Brewery is known to be one of the oldest businesses in Cornwall.
- It is one of only 30 Independently Family Owned Brewers in the UK.
- The company owns over 170 pubs and inns across the South West.
- It is the South West’s largest wholesale distributor of beer, ciders, wines, spirits and soft drinks, serving more than 3,000 free trade accounts, from pubs, clubs, restaurants, hotels and other licensed outlets in Cornwall, Devon, Somerset, Dorset and Bristol.
- The company employs up to 1,000 people including part-time and seasonal staff.
- The company brews five main cask ale beer brands: Tribute, Proper Job, Trelawny, Cornish Best, IPA and HSD. Korev Cornish Lager is also available on draught.
- The bottled beer range consists of HSD, Tribute Ale, Proper Job, Admiral’s Ale, Trelawny, Clouded Yellow wheat beer and Korev Cornish lager.
- The company markets its cask ales nationally.
- The company also distributes a full range of national brands of beers and minerals and a full range of wines and spirits under the Walter Hicks label.
- The company is a recognised centre of excellence for training, accredited by the British Institute of Innkeeping (BII), offering a wide range of courses to people who work in the licensed trade.
For further information about St Austell Brewery, please contact:
Jeremy Mitchell Tom Cowle
Director of Marketing & Communications DCA PR
St Austell Brewery PR on behalf of St Austell Brewery
Tel: 01208 77900
Fax: 01208 77988
Mob: 07875 719217
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