Butcombe beers join M&S range of bottled ales

Two new beers have been created exclusively by Butcombe Brewery for the M&S range of bottled ales.

31 Hop IPA and Simcoe Pale Ale are being produced by the Bristol based brewer and are the first bottled beers from Butcombe to be sold nationwide by the retailer. Butcombe Bitter is already stocked in 70 M&S outlets across the South-West region.

Martin Holland, National Account Director at Butcombe said, “We have been developing our branded offering into almost every major supermarket in the UK and have supplied Butcombe Bitter to M&S in the South West for some time. To have these exclusive Butcombe beers going into M&S across the UK is a huge accolade for the business and demonstrates the quality of our beers, and the development of its appeal to retailers and consumers alike.”

Simcoe Pale Ale uses a single variety American hop (Simcoe) to produce a crisp ale with passion fruit aromas and bold crisp flavours on the palate.

31 Hop IPA, as the name suggests, uses a blend of 31 different hops including Cascade, Fuggle, Simcoe and Equinox to produce a truly appealing beer with aromas of mint, thyme and grapefruit and a fruity, sherbet taste that’s followed by zesty citrus and warm spice.

Both bottled beers are available at M&S across the UK now. Ends

Issued on behalf of Butcombe Brewery by ORCHID

Contact Allan Watts

T: 01534 888994 M: 07797 734735 E: allan@orchid.je

Notes to editors

In 2005, Butcombe constructed the largest new-build brewery in the UK for the past 35 years and prides itself on being one of the most efficient and energy-conserving breweries in the UK. It is capable of producing 50,000 barrels of beer a year.

Butcombe’s core range of cask-ale beers includes: Butcombe Bitter, Adam Henson’s Rare Breed Pale Ale and Butcombe Gold as well as a range of seasonal and World Beers.

Butcombe is part of The Liberation Group www.liberationgroup.com

For further information visit www.butcombe.com or follow Butcombe Brewery on Facebook at www.facebook.com/Butcombe twitter: www.twitter.com/ButcombeBrewery 
LinkedIn:  www.linkedin.com/groups/UK-Bottled-Ale-Group-4120313

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