Brains is to launch a new seasonal ale for Halloween, complete with its first ever motion-effect pump clip.  

 

 

 

Open Casket, a rich, deep-red beer with bite, is available across Brains’ pub estate, as well as a number of key wholesalers and retail businesses, throughout October.
The motion-effect pump clip uses lenticular printing – a first for Brains – so when the pint is pulled customers will see a changing – and spooky – face.
Bruce Newman, head of marketing at Brains, explains: “Halloween has become one of the biggest seasonal calendar dates so it’s a great opportunity to bring people together over a pint of Brains. It’s so important to tap into customer mood and maximise that opportunity with a beer that stands out on the bar.
“It’s a real talking point – we believe it to be the first ever Halloween beer to use lenticular printing on the pump clip – and has a great bar call. We think customers will be dying to try it this Halloween.”
TASTING NOTES
Open Casket is deep-red, full-bodied and gives a reviving bite. Cara Red and Cara Hell Malts offer a deep saturated colour and rousing malt aroma. With just a touch of Midnight Wheat, it is rich in flavour, hopped with Bramling Cross for a spicy sensation.
-Ends-
NOTES TO EDITORS
Video showing motion effect pump clip
Laura Overton
Communications Manager
Marketing
S.A Brain & Co Ltd, The Cardiff Brewery, Crawshay Street, Cardiff. CF10 5DS
(029 2040 2060 | Ext: 4762 / 02920 334762 | Mob: 07771 633091
Delivering outstanding customer experiences with passion and pride across the UK.
S.A. Brain & Co. Ltd. - Official Ale of the Welsh National Rugby Team
Visit our Web Site http://www.sabrain.com
_____________________________________________________________________________________
This e-mail is confidential and intended for the exclusive use of the addressee. 
Any views or opinions expressed in this e-mail are those of the author and do not 
necessarily represent those of S.A.Brain & Company Limited.

If you are not the addressee, any disclosure, reproduction, distribution, 
forwarding, or other dissemination or use is strictly prohibited.

If you have received this e-mail in error please notify S.A.Brain & Company Limited 
by telephone on +44 (0) 29 2040 2060.

S.A.Brain & Company Limited
The Cardiff Brewery, 
Crawshay Street,
Cardiff,
CF10 1SP.

Registered in London No 52099
VAT Reg No: GB700 8069 62

Tel: +44 (0) 29 2040 2060
Fax: +44 (0) 29 2040 3344