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Brains is to launch a new seasonal ale for Halloween, complete with its first ever motion-effect pump clip.
Open Casket, a rich, deep-red beer with bite, is available across Brains’ pub estate, as well as a number of key wholesalers and retail businesses, throughout October.
The motion-effect pump clip uses lenticular printing – a first for Brains – so when the pint is pulled customers will see a changing – and spooky – face.
Bruce Newman, head of marketing at Brains, explains: “Halloween has become one of the biggest seasonal calendar dates so it’s a great opportunity to bring people together over a pint of Brains. It’s so important to tap into customer mood and maximise that opportunity with a beer that stands out on the bar.
“It’s a real talking point – we believe it to be the first ever Halloween beer to use lenticular printing on the pump clip – and has a great bar call. We think customers will be dying to try it this Halloween.”
TASTING NOTES Open Casket is deep-red, full-bodied and gives a reviving bite. Cara Red and Cara Hell Malts offer a deep saturated colour and rousing malt aroma. With just a touch of Midnight Wheat, it is rich in flavour, hopped with Bramling Cross for a spicy sensation.
NOTES TO EDITORS Video showing motion effect pump clip
S.A Brain & Co Ltd, The Cardiff Brewery, Crawshay Street, Cardiff. CF10 5DS
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