Founders Brewing Co., widely acknowledged as one of the outstanding innovators of craft beer in the USA, has announced that it is to up weight its UK distribution ambitions through a new partnership with Bedford based family brewery, Charles Wells.
Founders has evolved into one of the highest recognised breweries in the United States by brewing beers that got them excited – ‘crafted for a chosen few, a small cadre of renegades and rebels who enjoy a beer that pushes the limits of what is commonly accepted as taste’. In short, they brew beer for people like themselves.
Supplies of one of their most popular beers, the award winning* Founders All Day IPA, will be available in keg and 355ml bottle and can formats across the UK from mid-August, ensuring one of the best loved US craft beers is accessible for the many Founders fans in this country. It’s expected that a wider range of Founders seasonal beers will be added to the Charles Wells portfolio in the near future.
Founders All Day IPA (4.7% ABV) is naturally brewed with a complex array of malts, grains and hops and is balanced for optimal aromatics and a clean finish. Brewed to deliver the hoppy punch usually associated with stronger beers in a sessionable ale, All Day IPA was developed to appeal to drinkers who wanted a full-flavour beer that’s the perfect reward for an honest day’s work.
Peter Wells, Commercial Director of Charles Wells commented, “We have taken a careful look at the import sector and the UK market trends to determine what could add value to our portfolio and that of our customers. When the opportunity came up to work with such an exciting and progressive US brewer we jumped at the chance to help Founders expand its foot print in the UK.”
Tim Sprake International Sales Director added “I’ve enjoyed Founders beers for a number of years and am thrilled that, through this new distribution partnership, Charles Wells will be able to share the great flavours of an amazing ale with our customers and they, in turn, with craft beer enthusiasts. Founders All Day IPA is a beer for everyone to enjoy and I’m sure will be a popular discovery for existing aficionados and new admirers alike.”
Founders Vice President of International Business, Brian May, commented “As American craft beers continue to grow in popularity globally, we see the UK as an important hub for distribution of our award-winning range. We couldn’t be more thrilled to add Charles Wells to our UK team.”
Founders UK Market Manger, Tim Traynor, added, “Our existing supply into specialist retailers will remain but we’re now in a position to expand our distribution and accelerate the opportunities available within the UK market. We’re excited to buddy up with the Charles Wells team who mirror our ambition for enjoying and sharing great tasting beer and this partnership is key to our UK expansion. Charles Wells will work together with Vertical Drinks who are our current Importer to develop the portfolio”
Charles wells will take responsibility for all national account development in the On & Off trade and focus on the Independent Free trade in the principal heartland of London and the south East for core Founders beers, leading initially with All Day IPA. Vertical Drinks will focus on Founders seasonal ales and speciality range.
Founders All Day IPA will be available through established Charles Wells sales channels and anyone wanting to find out more about stocking the beer should contact the customer experience team on 01234 279 298.
For release: Friday 12th August 2016
For further information, contact: Paul Hutchinson, Charles Wells
Tel: 07970 117923
Notes to editors:
- Founders Brewing Co. was founded in 1997 by Mike Stevens and Dave Engbers and is based in Grand Rapids, Michigan, USA. It has been ranked in the top breweries in the world by ratebeer.com for the last five years and aims to be in the top 10 largest US craft brewers by the end of the year
- Founders All Day IPA was created with one goal in mind: to create a beer with the full flavour loved by the Founders team, but with a low enough ABV that they could keep their senses sharp. It has become recognised as the ultimate companion to celebrate life’s simple pleasures.
- Charles Wells Brewery was established in 1876 when its eponymous founder returned from a career in the Merchant Navy and bought a brewery and 36 pubs at auction
* Founders All Day IPA has won numerous medals, including golds at the Australian International Beer Awards 2014 and also at the 2014 Brussels Beer Challenge
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T: 01234 279234
M: 07970 117923
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